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SHE NEEDED A HERO, SO THAT'S WHAT SHE BECAME

The Meaning of SoulKu

Pronounced "soul-coo." The word "Ku" in Japanese translates to "a place of infinite possibility." We like to think of our company as just that, "A place where, guided by our soul's calling, anything is possible."

each SoulKu is handmade

Our mission

"TO BE IN SERVICE"

We want to empower people like YOU who want to connect with themselves and others in their lives on a deeper level. Nothing moves us more than knowing we've helped touch someone's life. But we didn't stop at our customers. We wanted to empower our friends too, so we created a business model that employs local work from home moms who handcraft all our jewelry on their own time frame eliminating the huge financial burden of childcare.

The SoulKu Way

Like you, we want to make the world the best place it can be. As a mother-owned and operated business, we feel a responsibility to do the right thing.

We pride ourselves on the best customer service.

We work with local vendors whenever possible from printers to gemstone suppliers.

We value our environment and print on FSC certified paper, use only eco-friendly packaging, and we provide carbon-neutral delivery.

We donate a percentage of our proceeds each year to nonprofits who empower women, children, and families.

designed to inspire

Our Values

Celebrate

Cherish the little moments, find joy in everyday living, and rejoice in life’s lessons.

Inspire

Encourage a meaningful life, teach the power of Intention, and acknowledge the light within each of us.

Connect

Foster a community among those who purchase, give, and wear our jewelry.

Empower

Support mamas in our local community and bestow our customers with healing gemstones for all of life’s seasons and occasions.

Founded by 2 moms on a mission

 

Origin Story

Based in the beautiful mountains of Asheville, NC and birthed in 2011 after the emotional and financial challenges of the recent economic recession, the idea of SoulKu came to owners Elisa and Allison in a vision.

We saw ourselves and people all around the world linked by a network of celebratory, sparkling light that inspired, empowered, and connected us. We both felt our souls calling us to action, to be the change we wished to see. Like a phoenix rising from the ashes, we used our world's challenges as pure inspiration and motivation for empowering ourselves and people everywhere. We created our first collection, Soul Full of Light—simple, meaningful necklaces inspired by the healing properties of gemstones and the spiritual laws of attraction, belief, and Intention. We prayed, sang, and infused each necklace with LOVE and LIGHT. And that's still how we do it today with our team of SoulKu makers who "heartcraft" each piece.

Meet our Makers

Follow Along

If you'd like to continue following along on our journey as moms and business owners working to be in service with our lives and our products, sign up for our newsletter. And with sign up enjoy 20% off your first order! 

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