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BeLoved Asheville

After the devastating impact of Hurricane Helene on Western North Carolina, where we are based, this amazing boots on the ground organization is making things happen and are true heroes! For the foreseeable future we will be donating 10% of proceeds from EVERY purchase to BeLoved Asheville, including our Asheville Strong necklace.

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OpenDoors Asheville Collaboration

In 2024, we're donating 20% of proceeds from our Blue Lace Agate necklaces celebrating confidence and our Men's Sodalite bracelet amplifying fearlessness to our incredible, long-standing nonprofit partner, OpenDoors Asheville.

SHOP COLLECTION

Pet Charms

We donate 10% of sales to nonprofit organizations that support pets in need. This year we are supporting Mountain Pet Rescue of Asheville, connecting people with pets in need.

SHOP COLLECTION

Pride BraceletS

We donate 20% of proceeds from our Pride bracelets to Blue Ridge Pride, an Asheville organization whose mission is to promote equality, safety, and quality of life for western North Carolina’s LGBTQIA+ and allied communities, working as a united community through advocacy, celebration, education and service.

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Harmony bracelet

Our Harmony bracelet is inspired by a former OpenDoors Asheville student named Harmony who was killed in a senseless act of domestic violence. The colors and gems were intentionally selected by her closest friends. We donate 100% of the proceeds from this bracelet to OpenDoors Asheville.

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We rise by lifting others

A percentage of every SoulKu purchase is donated to nonprofits and organizations who share our mission and values of supporting and empowering women, children, and animals. Below are some amazing organizations we have donated to over the past several years.

BeLoved Asheville

MISSION:
Deeply committed to supporting the Asheville community during this time of crisis. In response to the devastation caused by Hurricane Helene, we are dedicating all our resources to providing essential aid to those affected.

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OPENDOORS ASHEVILLE

MISSION:
To strengthen community by eliminating the race-based opportunity and achievement gaps for students through education.

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Mountain Pet Rescue of Asheville

MISSION:
Connecting people with pets in need.

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BLUE RIDGE PRIDE

MISSION:
Promote equality, safety, and quality of life for western North Carolina’s LGBTQIA+ and allied communities, working as a united community through advocacy, celebration, education and service.

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Haywood Street Respite

MISSION:

A safe place for homeless adults to rest, get three meals a day, and be helped in other ways to “get back on their feet” following discharge from the hospital.

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Manna Foodbank

MISSION:

Working to end food insecurity in the 16 counties of Western North Carolina, including the Qualla Boundary.

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PROJECT GLIMMER

MISSION:
To inspire every girl to envision and realize her empowered future by growing personal confidence, meeting positive role models, and building a supportive network.

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RIVERLINK OF ASHEVILLE

MISSION:

Promoting the environmental and economic vitality of theFrench Broad Riverand its watershed.

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Helpmate

MISSION:

OfferING a crisis shelter for survivors who are actively fleeing intimate partner violence relationships.

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BABY2BABY

MISSION:
To provide children living in poverty with diapers, clothing, and all the basic necessities that every child deserves.

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BABIES NEED BOTTOMS

MISSION:
To improve the lives of babies, toddlers, and parents in Western North Carolina through diaper distribution, community awareness, and partnerships.

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AMERICAN FOUNDATION FOR SUICIDE PREVENTION

MISSION:
Dedicated to saving lives and bringing hope to those affected by suicide through a nationwide community empowered by research, education, and advocacy.

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NERDY GIRL SUCCESS

MISSION:

To change the landscape of leadership by supporting and preparing young women of diverse backgrounds to become the decision makers in business, politics, the arts and more, thus making their impact on society.

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