You are enough and we know it

One of the most influential rules of selling anything is to tell your consumer that something is scarce...that there isn't enough of it and YOU need to buy it right now before it's too late.

It's the principle of scarcity, and it's a lie.

You see it everywhere from Starbucks Unicorn Frappuccinos to Groupon to Orbitz (only a few flights left at this price!) – to even us , SoulKu. Yes, it's true we've used scarcity to sell our Super Power necklaces. Although there are actually only a limited number every month, scarcity shouldn't be used to sell something of positive energetic property – it's just not in alignment with what we're trying to do in the world.

The principle of scarcity is motivating to us on a level that is deep inside our DNA. A level that is very basic and all about fear for our own survival. It goes hand and hand with ideas like; "More is better," (it's not actually) and "That's just the way it is," (is it? Really?).

We've taken a good hard look at this tactic for selling and feel it's not only wrong, but it's immoral. Because in reality, scarcity isn't even real.  

Scarcity was made up to frighten and control you, and it's time we stopped being fooled and started questioning these ideas that feel like they make up the fabric of our commerce. 

Scarcity brings up words like uncertainty, competition, desperation, mistrust, misery, hoarding, blame, war, death. Not good words. Not words we want associated with SoulKu.

SoulKu isn't about lack or limitation. SoulKu is about abundance, collaboration, trust, sharing, responsibility, peace, and life. It's about sufficiency and living from a place of "enough-ness." 

In 2019 and beyond, we want to make a commitment to you that we will only foster sufficiency at SoulKu, and we will leave the principle of scarcity behind. 

This will allow us all to look deeply at the idea that appreciation for what we have is the beating heart of sufficiency. When I truly appreciate all that I have, it's enough. This is a place of absolute power, and from this place I don't "need" anything someone is trying to sell me. I am full. I am enough. I am whole.

This may seem like an odd thing to share with you - AND yet it is our deepest desire to be in service to you – to support you, to empower you, and to help you recognize that when we are all enough, when we understand that we have enough, the world will be healed.  

We're rooting for you and us, always and in all ways.

← Older Post Newer Post →


  • I have nothing but respect, gratitude and love for you, your company, and your service to your customers. I just discovered your blog this morning and love every post. What you are creating everyday, the jewelry, as well as the positive energy , is #lifegoals in my book. I will proudly carry your jewelry and gush how much I love you gals to my customers as long as we are both playing this retail game 😘

    Lorraine Telnack on
  • I truly appreciate your care and concern and your willingness to shift from scarcity to an abundance mindset! Just a little language tweak could be in order for the super power necklaces…something like, “If you feel called to this stone please reach out to us. We have x necklaces to offer.” 💖🙏🏼🌈🦄✨🌎

    Lorien Nemec on
  • Thank you for responsible marketing . Have bought several of your products, have been very pleased with all.

    Pauline Gidney on
  • Thank you soon much for your honesty, truth and humanity. This is truly what Soulku is and continues to be. We, as women, should continue to lift each other up.
    You are doing just that……sincerely….Patricia

    Patricia Schoen on
  • Thank you for sharing this. It is a wonderful vulnerable message. I love your product, messages and what you stand for. Thank you!

    Angela on
  • Thank for your continued positive messages!

    Susan on
  • This is why I love doing business with you. You each have a beautiful soul and beautiful products, each infused with spirit and love.
    May continued success and abundance be yours .
    Blessings, Susan

    Susan Proctor on

Leave a comment