Jewelry That Speaks When Words Fall Short.

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Pronounced "soul-coo." The word "Ku" in Japanese translates to "a place of infinite possibility." We like to think of our company as just that, "A place where, guided by our soul's calling, anything is possible."

More than jewelry, SoulKus are daily reminders of resilience, love, and inspiration.

Origin Story

From a book club in 2007 to the powerhouse duo behind SoulKu, Allison and Elisa’s journey has been one of unwavering support and deep connection. They came together as stay-at-home moms with a dream, each bringing unique strengths—Allison with her knack for numbers and Elisa with her creative spirit. As life threw its toughest challenges—foreclosure, bankruptcy, divorce—their friendship stood as a pillar of strength, guiding them through the storm.

Their shared vision was clear: to create something meaningful that would uplift and connect people. Out of this vision, SoulKu was born, symbolizing the “infinite possibilities” of the soul. 

In 2011 they created SoulKu's first collection, Soul Full of Light—simple, meaningful necklaces inspired by the healing properties of gemstones and the spiritual laws of attraction, belief, and Intention. Each necklace they made was infused with LOVE and LIGHT. And that's still how we do it today with our team of SoulKu mama makers who "heartcraft" each piece.

Meet our Makers

6 Reasons Why SoulKu Is More Than Just Jewelry

1. A Voice for Connection & Encouragement

SoulKu jewelry speaks when words fall short. Whether it’s a message of support, celebration, healing, or inspiration, every piece is a way to connect more deeply with someone—or with yourself.

2. Empowering Women—one Piece at a Time

Because our jewelry is handcrafted by work-from-home moms in Asheville, NC, by selling SoulKu in your store, you’re directly supporting female entrepreneurship and economic empowerment for our mama makers.

3. Heart-crafted, Not Mass-Produced

SoulKu embraces slow, intentional production—prioritizing quality, meaning, and ethical practices over mass production. This is jewelry with a conscience, crafted to last and designed to matter.

4. A Mission to be in Service

SoulKu is built on a mission “to be in service.” That means uplifting not only customers with heartfelt designs, but also giving back to the world—through donations to nonprofits that support women, children, and families.

5. Diversity with Deep Meaning

With over 20 handcrafted collections, SoulKu offers something for every moment and milestone—the beautiful, the hard, the magical.

6. Durable, Everyday Elegance

Made with genuine gemstones, durable nylon cord, and quality metals like sterling silver, stainless steel, 14k gold, and gold vermeil, SoulKu jewelry is built to keep up with life—shower, sweat, or shine.

20% OFF your first order!

If you'd like to continue following along on our journey as moms and business owners working to be in service with our lives and our products, sign up for our newsletter. And with sign up enjoy 20% off your first order!